DW Innovation DA Contact

DW Innovation, Denmark. Working internationally.

Strategy, design and software. Planned as one, built as one.

Darren Wilden plans digital transformation, and then he builds it. His current work is a complete digital ecosystem for a B2B distribution group in the Netherlands, strategised and built by him alone.

The DW Innovation robot, a grey drawn robot standing on a light floor

One person. The whole chain.

Most people see one of these roles. Here they all are, in the order a project needs them.

  1. Business strategy
  2. Marketing strategy
  3. Corporate identity
  4. Data architecture
  5. Back end
  6. Front end
  7. UX
  8. 3D
  9. Animation
  10. Film
  11. Voice
  12. Music
  13. Illustration

Facts

Built
A complete digital ecosystem for a B2B distribution group, built in about a year from mid-September 2025, and still growing.
Where
Built for a group in the Netherlands. DW Innovation works internationally.
Source
Developed in-house rather than purchased, so it can be built and changed fast.
Scale
Several companies in one group, served by one platform.
Languages
A public website in four languages, and an app in ten.

From plan to reality.

First the strategy and the whole landscape, on paper. Then exactly that, built.

A drawing of a data core with modules around it, drawn first as a plan and then built, with data flowing between them 1234
  1. It starts with the data. Understand its structure down to the last detail, then build on top of it.
  2. The whole plan comes first. Every part, and how each one talks to the others.
  3. Built in-house, in modules, each one tested before it goes live.
  4. Then the data flows, and AI works with it, given structure and discipline.

Everything built with heart and soul.

Towns, films, robots and music, made the same way. The whole plan first, then every part.

Main Street in Mill Street at dusk, a car coming up the road

Mill Street, 1928

A 1920s town you can walk around in your browser. Town, characters, story, music, voice and code, made by one person. Released 03-10-2026.

Play Mill StreetAbout Mill Street

3D, rig and animation

The guide on this page, modelled, rigged and animated for the web.

Mill Street at night, seen from high above the town

Music

The music of Mill Street, composed by him.

The Free Library in Mill Street with the pharaoh

Voice

The opening of Mill Street, in his own voice.

Every part, connected.

A complete digital ecosystem for a B2B distribution group, drawn as the map it was built from. Choose a line to follow the data.

A transit map of the ecosystem. Five lines of data meet at a secured core. ProductsPartnersWebsiteComplianceOrdersCoreCustomersInsightIdentity

Lines

Orders
Orders travel from the customer to the business system without anyone typing them twice. From the webshop, the phone and trading partners alike.
Product data
One source of truth. Every product is enriched before it is published, in four languages, and feeds every other system.
Compliance
Statutory declarations calculate themselves from each product's chemistry.
Insight
Reporting across the whole group and per company, with AI-generated stock insights.
Identity
One sign-in for every system. Access is granted or removed in one place, across every company in the group.

Less, on purpose.

Good systems take work away. Each of these is a process that lost its unnecessary parts.

  1. No licence fees for what is better built in-house.

    In-house systems replace external tools. The webshop and the customer platform run without paid seats in someone else's software.

  2. Orders flow straight through.

    From the webshop and the phone into the business system, without retyping. Invoice and warehouse texts write themselves from the product data.

  3. Open around the clock, in every customer's language.

    A B2B webshop that keeps selling through the night, partners working from live product data, and one view across every company.

  4. Data you can trust.

    One source of truth, checked before it is published. Exact rules where a result must be exact, and a way back from every change.

Identity and marketing

An identity built on three values.

Quality, service and innovation, set out as a grid, a colour set and room for the logo.

Marketing that runs more on its own, because the content comes straight from the systems.

His own products

Built for himself first.

Two apps from his own everyday life. One for the journey, one for the household.

Travel Tracker on a phone, showing the next train of a sample trip
Husholdning on a phone, showing what The Steward noticed, with sample data

Travel Tracker

A ticket in. The whole journey out.

Built for his own travels, with everything organised the moment he boards.

  • Live platforms and delays
  • A way forward when a train runs late
  • Hotels and packing in one place

With thanks to

Live train data through their APIs, which he applied for.

Husholdning

Every receipt read. The patterns found.

Household accounting for ordinary people, with The Steward, its built-in assistant, keeping an eye on the spending.

  • Receipts read automatically
  • Rising prices and unused subscriptions spotted
  • In ten languages

Contact

Have something to plan, or to build?

Write a few lines about what you have in mind. He reads every message himself and usually replies within a few days.

Your name, email and message come to him by email so he can answer you, and are used for nothing else. How your message is handled